Its tough love.
Tex Perkins sums it up perfectly here
http://www.saints.com.au/video/2015-08-31/unplugged-tex-perkins-full-song
So does Paul Dempsey
http://www.triplem.com.au/melbourne/sport/afl/news/2015/8/paul-dempsey-covers-st-kilda-saints-theme-song/